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D&AD Royal Opera House Poster Campaign - Each nominated for a student Loerie award within the Posters category, the campaign serves as a branding mechanism and advertising strategy for The Royal Opera House. The intent of my campaign was to appeal to a larger audience, if not a new target market that would include men who would normally feel intimidated, if not emasculated by the idea of going to the opera or ballet. The result is a subtle reference to ideas of masculinity and sexuality, while simultaneously using these ideas humorously to dispel myths concerning men who enjoy the performing arts.